Privacy Policy — entropyFA

Overview

Entropy Financial Technologies, Inc. ("entropyFA", "we", "our") is committed to protecting your privacy. This policy explains how we collect, use, and safeguard information when you visit our website or use our platform.

Website Visitors

Information We Collect

When you visit our website, we may collect:

IP address and browser type
Pages visited and time spent
Referring website
Information you voluntarily submit via contact forms (name, email, role, message)

How We Use This Information

To respond to your inquiries
To improve our website and services
To send occasional updates about entropyFA (only if you opt in)

Cookies

We use Google Analytics to understand how visitors use our website. Google Analytics uses cookies to collect anonymous usage data. You can opt out by installing the Google Analytics opt-out browser add-on.

We do not use cookies for advertising or retargeting.

Data Sharing

We do not sell, rent, or share your personal information with third parties for marketing purposes. We may share data with:

Service providers who help us operate our website (e.g., hosting, analytics)
As required by law or legal process

Platform Clients

If you are a platform client — whether an advisory firm, a family office, or an individual — additional privacy protections apply under our platform agreement and applicable securities regulations, including Regulation S-P.

Key Platform Privacy Features

End-to-end encryption architecture
Per-family data isolation
Zero-knowledge architecture goal
No AI training on your data
No data monetization — contractual, not just policy
Data portability and certified deletion

For full details on our trust architecture, visit our Trust & Privacy page.

Contact

If you have questions about this privacy policy, contact us at:

privacy@entropyfa.com

Entropy Financial Technologies, Inc.
5 Vaughn Drive
Princeton, NJ 08540