Privacy Policy
How we protect your information — whether you're a website visitor, an advisor, or a family office client.
Last updated: November 2026
Overview
Entropy Financial Technologies, Inc. ("entropyFA", "we", "our") is committed to protecting your privacy. This policy explains how we collect, use, and safeguard information when you visit our website or use our platform.
Website Visitors
Information We Collect
When you visit our website, we may collect:
- IP address and browser type
- Pages visited and time spent
- Referring website
- Information you voluntarily submit via contact forms (name, email, role, message)
How We Use This Information
- To respond to your inquiries
- To improve our website and services
- To send occasional updates about entropyFA (only if you opt in)
Demo Video
You can watch our product demo video at entropyfa.com/demo without signing up. The video is delivered by Cloudflare Stream, which processes playback under its own privacy policy. For a short time the video asked for a work email; if you gave us your details then, we keep them to follow up with you about entropyFA and do not sell them. To have that signup deleted, email privacy@entropyfa.com.
Cookies
We use Google Analytics to understand how visitors use our website. Google Analytics uses cookies to collect anonymous usage data. You can opt out by installing the Google Analytics opt-out browser add-on.
We do not use cookies for advertising or retargeting.
Data Sharing
We do not sell, rent, or share your personal information with third parties for marketing purposes. We may share data with:
- Service providers who help us operate our website (e.g., hosting, analytics)
- As required by law or legal process
Platform Clients
If you are a platform client — whether an advisory firm, a family office, or an individual — additional privacy protections apply under our platform agreement and applicable securities regulations, including Regulation S-P.
Key Platform Privacy Features
- End-to-end encryption architecture
- Per-family data isolation
- Zero-knowledge architecture goal
- No AI training on your data
- No data monetization — contractual, not just policy
- Data portability and certified deletion
For full details on our trust architecture, visit our Trust & Privacy page.
Contact
If you have questions about this privacy policy, contact us at:
Entropy Financial Technologies, Inc.
5 Vaughn Drive
Princeton, NJ 08540